The first Keycode a customer uses is called their source Keycode. Marking a Keycode as a Source Keycode means that it is available for selection when you're creating a new customer. You can then use the information gained from the source keycodes to track and analyse where the customers have found out about your business. A step by step guide can be found below the video.
Steps
Ensure the Keycode is in Edit mode.
Use the Source Keycode toggle to make the Keycode available as a source keycode.